Fashion houses and magazines across the world are looking for talented photographers for their print ad campaigns. Today, fashion photography is highly in demand, and it is one of the most profitable areas in the world of photography across the world today.
Bruce Weber – Becoming a fashion photographer
Bruce Weber is an ace fashion photographer from the USA and an eminent filmmaker who is known for his iconic images of capturing the male body during the 1980s. In fine art and fashion, his casual photographs of the athletic and handsome youth of the USA redefined the modern perception of the male body.
He was born in Greensburg, P.A, on the 29th of March 1946 and studied at the New York University before he started his career in commercial photography. He has worked on multiple fashion campaigns for Ralph Lauren, Calvin Klein, Abercrombie & Fitch, and Versace. He has also done some editorial work for Vanity Fair, Life, and Vogue. His films include Let’s Get Lost (1988) that is a novel-like documentary dedicated to the troubled life of Chet Baker, the famous jazz trumpeter. He currently lives and works in Miami, Florida.
No limits on creativity for your fashion shoot
According to him, fashion photography is a niche that does not have a strict definition, unlike other types of photography. There are restrictions when it comes to creativity, and you are free to shoot whatever you want to. The key to good fashion photography is to create a good story. This niche is the makeup, clothes, and accessories that the model wears to create this story. At the same time, as a photographer, you need to offer a glimpse into the world that you have imagined with a unique perspective with your fashion shoot.
Create a unique style and story
The fundamental element of fashion photography for a professional is how can he/she translate the story with a visual appeal and apply a creative style to a specific idea. With the passage of time, you will find out precisely the right kind of stories you would like to create and shoot. To create the perfect story, you should develop the ideal lighting ambiance with the subject manner. If you are able to do this, your photos come alive with a life of their own.
Planning for the fashion shoot in advance
Planning for the fashion shoot is important. You need to ensure everything is in place. The models should be present, and their clothes and makeup should sync well with the photographs you take. You can imagine the sort of stories you would like to shoot to ensure your photographs turn out in the way you had expected. This alleviates much of the stress. Moreover, you can reduce mistakes as well.
According to Bruce Weber, one should work on experimentation and exploration. They are indispensable and crucial elements of fashion photography. You should also have a good team to back you up during long fashion shoots. A good photographer will have good communication skills to ensure the shoot goes smoothly without hassles at all.