The expansion of the concept of User Experience has given prominence to a number of innovative and important practices that help in making the online experience and navigation smoother and hassle-free. One of the most important elements that have evolved is the factor of accessibility. According to W3C, accessibility implies to websites, tools, and technologies that are designed and developed in a manner that people with disabilities can use them. Companies like AccessiBe have come up in the recent years that provide affordable and easy solutions to smaller businesses to make their ADA compliant websites. They have helped over 100,000 websites, including the ones belonging to large enterprises and ecommerce firms.
About one-fifth of the population of the planet has a disability and hence struggle to avail access to the same solutions and products that people without disabilities have. Many web designers, copywriters and developers end up creating barriers for people with disabilities by focusing more on aesthetics than accessibility. Accessibility implies to the situation where all people can perceive, understand, navigate, interact with the web, as well as contribute to it. Web access, in many ways, is an umbrella term that encompasses all the disabilities that can impact navigation on web in regards to auditory, cognitive-motor, neurological, speech and visual aspects.
Web Content Accessibility Guidelines or WCAG has been created to guide people on the code, tools and technologies they need to make web products more accessible. This guideline is internationally recognized and has principles that put emphasis on making web content perceivable, operable, understandable and robust. The WCAG 2.0 is organized in three different levels:
- Level A: the most basic Web accessibility features
- Level AA: the most common barriers for disabled individuals
- Level AAA: the highest level of accessibility
Even level A is just the beginning. Most large companies should try their best to embrace at least level AA on their website. Level AAA is the stage that all web products must achieve in the future. AccessiBe is a popular company that leverages two applications that together achieve compliance: the interface and AI-powered processes. Their interface has a session-based design and UI adjustment tool that makes accessibility modifications based on the individual needs of users. All adjustments are compliant with WCAG 2.1 AA & AAA requirements. The AI machine learning technology uses by the company enables contextual understanding and computer vision for addressing complex, back-end requirements needed for screen reader and keyboard navigation adjustments. Their AI engine additionally remediates HTML accessibility issues of website, as well as functionality and behavior. This makes the solution comprehensive and cost-efficient. This solution works with all browsers. It is a session-based tool that adjusts the website on the fly after it has been fully loaded and rendered. Ultimately, there will be no difference in browsing experience for someone who has not activated any accessibility features. Details about this technology can be found online.